Gluten-free oats, milled seeds and chopped berries, blended so one bowl covers the fibre and protein you keep hearing about - no additives, no hidden sugars. Breakfast that's already decided.

However you like your oats.

Overnight oats: put two scoops in a bowl, cover it in milk (dairy or non-dairy is fine), put it in the fridge overnight and it's ready for you to eat in the morning.

Hot porridge: put two scoops in a microwave safe bowl, cover it in milk (dairy or non-dairy is fine), microwave it at full power for a couple of minutes, staring midway through.

It also works stirred into yoghurt or blended into a smoothie.

If you can make a cup of tea, you can make Morning Glory.

Plain oats are plain oats, and most "healthy" cereals are still mostly sugar.

Everything in Morning Glory is in there to do a job: seeds milled so the nutrients actually absorb, berries for sweetness without added sugars, nothing artificial anywhere.

Yes. It's high in fibre, a source of protein, has no added sugars and every ingredient is one you'd recognise.

It keeps you full through the morning to help you stop snacking before lunch ;)

Yes. We use certified gluten-free oats, everything else is naturally gluten free, and every batch is tested.

As with any food, check the label if you have allergies - allergen status can change over time.

About 30 seconds the night before if you want overnight oats, or a couple of minutes in the morning if you prefer it as porridge.

We'd say yes, but we would.

So: the berries bring the sweetness, the seeds bring texture, the oats do the comforting bit.

Some people add a dash of honey or a spoonful of yoghurt, but that's just personal preference.

Fair question - it's why most breakfast habits die.

Morning Glory works hot, cold, in yoghurt or in a smoothie, you can have it as it is straight out of the bag or you can add even more extra stuff to it like fresh or frozen fruit, nuts, protein powders... the list is literally endless.

Anyone who wants to get their mornings back on schedule whilst still having a nutritious breakfast.

We designed it for people who want to eat better but don't have room for another health project, which, as far as we can tell, is most of us.

It just makes us smile but rest assured, we're dead serious about what's in the bag.